“A good example of that is Lakeside,” Beese says. Again, there are trampolines.” Retailtainmentīecause of the shift away from conventional retail, experiential offerings are being incorporated into retail destinations as retailtainment moves into the mainstream: It also has climbing and the only indoor caving system in London. “Flip Out London E6 has a 30-foot drop slide that is almost vertical. It links to an app, so you can compete against friends.” This incorporates interactive assault courses, where the customers wear an RFID wristband that tracks their score as they go round, hitting certain tag areas, which are easy, medium and hard respectively. “It started to move away from just trampolines, and towards an adventure park style. Video can’t be loaded because JavaScript is disabled: Explore Our AWESOME Arenas | Flip Out UK () There’s a Lamborghini, a Cadillac and a big robot head that people can jump over.” We’ve got stunt boxes interlinked with trampolines and brought in life-size models. “Flip Out was the first operator to bring in parkour-style freerunning. And they were all quite generic.” Flip Out jumps over competitorsīecause Flip Out was using franchisee money, it was able to catapult in front of all the competitors, innovating as its offering evolved. They would invest all their money in one, make a small profit, open up the second. “A lot of competitors had opened up and tended to run on similar lines: rows of trampolines an hour’s session. Set up as a franchise, it was able to grow fast: “It was booked up for three months in advance. “In its first year, it made a profit of a million pounds,” says Beese. Now, Flip Out is the UK’s largest operator of indoor adventure parks. The first Flip Out opened in Stoke, a little town outside Stoke-on-Trent. At that point, there were only a handful of trampoline parks in the UK. The Flip Out indoor adventure park franchiseis a concept that originally came over from Australia in 2014. He talked to blooloop about Flip Out’s evolution and its growth through the COVID-19 lockdown periods. He became an entrepreneur when a life-altering brush with death and a tube train made him re-evaluate his life. Richard Beese is originally from Bristol and was previously a City stockbroker.
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